Affordable or Just Less-Expensive

Journalists’ attention has always been grabbed by the latest innovations in technology. As a young journalist-to-be I am also interested in what is going on in the world of technology. Of course when the words technology and innovations are combined in one sentence, the American multinational corporation Apple easily comes to mind. The article will analyze how exactly the journalists and freelance writers around the world have covered the launch of the new iPhone 5C.

   Apple has grown too fast just releasing one iPhone per year. That is why this month the company has launched two new models of iPhone instead of just one. Journalists around the world present iPhone 5S as the first 64‑bit smartphone, weather iPhone 5C is a cheaper version of iPhone 5, aimed at less wealthy countries where new Apple products have been desired but are out of reach because of their unaffordable prices.

 Daniel Eran, a tech consultant and freelance writer based in California, claims that “the lower-cost, colorful model, iPhone 5C (the C for color) comes in a plastic case and has the same features as the previous iPhone 5”. On the other hand, the company writes in their website that “Color is more than just a hue. It expresses a feeling. Makes a statement. Declares an allegiance. Color reveals your personality. iPhone 5c, in five anything-but-shy colors, does just that. It’s not just for lovers of color. It’s for the colorful!”.

 According to some of the journalists in front of whom new products have been launched, the official price of the iPhone 5C without a contract will be $550, only $100 less than the iPhone 5S. However, that is far higher than the range of $300 to $400 which many of them believe could help Apple against lower-cost competition. “Say what you want about those devices, we’re a little preoccupied with the different types of coverage we’re seeing from journalists covering the event”, claims  Joshua Schnell, one the journalists who were there.

 “When Apple launched its new iPhone 5C, the joke was that the C stood for “Cheap” and “China”. It’s true that the latest model is less expensive and will work on China Mobile’s upgraded network. But at more than $700, it’s still too expensive to appeal to the masses. Apple will need to do more to reverse its status as an also-ran in the world’s largest smartphone market. So what are you waiting for? If you need a new phone or just a new iPhone try 5C”, points the Reuters Breakingviews columnist- Ethan Bilby.

 Undoubtedly, the journalistic skepticism will be always there but we could not know until we try. So, if you need a new phone or just a new iPhone try 5C. If the price is not worthy, than at least the colors are.